Savor the Favor


“You have our family and friends talking about what a great idea it was having you at Zach’s Bar Mitzvah. The only complaint is we have ten years til Emily’s Bat Mitzvah.”
– Cheryl N.

I started The Vanity Plate Company in 1996 when my sons were on the “Bar Mitzvah circuit”. They’d come home from the party and describe what they’d say were a lot of adults dancing and singing, but there wasn’t a lot of fun stuff for the kids. By coincidence, a good friend of mine from New Jersey had started a party favor company that made personalized key chains at Bar and Bat Mitzvahs. He’d bring his engraving machine to the party, and realized he had filled a huge gap in providing a unique form of entertainment to the event, not just for the kids, but for the adults as well.

That gave me the idea to provide that same kind of party favor entertainment to Marin County. I’ve been doing it now for 18 years and have expanded our service into virtually all parts of the San Francisco Bay Area. We’ve also expanded our client base to include not only Bar and Bat Mitzvahs, but also party planners, event planners, catering managers, and even HR coordinators. We’re still the only party favor company in California that personalizes specialty engraved party favors that offer the selection and inventory for on-site events.

Engraved KeychainsWe bring a whole new excitement to every party by making the party into an event. Guests can choose what they want engraved from our large selection, watch the engraving process, and walk away with a finished product in 60 seconds. Many adults and most of the kids have never seen an engraving being done, and they stay and watch the process again and again. The real beauty of the service is that every guest, from 6 or 96, will find something they like and request.

We like to think of ourselves as the “Nordstom of the party favor business” by providing and exceeding an expectation of quality and service at a fair price. We do everything we can to make sure the guests, the hosts, and the planners who hire us are happy with everything we do. We want them to think of us as not just another pretty face sending them an invoice at the end of the event.

Turn Your Party into an Event that will be Long Remembered

Contact Rich Petovello for additional information about our services, or to book your party or event.


“You have our family and friends talking about what a great idea it was having you at Zach’s Bar Mitzvah. The only complaint is we have ten years til Emily’s Bat Mitzvah.”
– Cheryl N.

“The key chains and dog tags were a huge hit. Thanks for bringing entertainment to our party.”
– Donna Ann W.